Huawei seeks to take advantage of Samsung hole with new smartphone | Information


BARCELONA Huawei [HWT.UL] is introducing a mass-market model of its premium enterprise telephone, to make the most of a niche created by the withdrawal of Samsung’s flagship Galaxy Observe 7 after a disaster with its batteries catching hearth.

Huawei has aggressively expanded its mid- to high-end telephones and goes face to face in Asia and Europe with Apple and Samsung within the premium telephone market.

Huawei’s new P10 line is predicted to be cheaper than the business-oriented Mate 9, with new options together with facial detection that may inform whether or not a consumer is taking a selfie or an image with extra individuals and choose its digital camera mode accordingly.

Huawei, the world’s third-largest telephone maker after Apple and Samsung, is seen by trade analysts as having the perfect hope amongst rival Android smartphone makers of capitalizing on Samsung’s woes.

Richard Yu, chief govt of Huawei’s client enterprise, stated final yr he wished to make Huawei the world’s No. 2 telephone maker inside two years even earlier than Samsung’s Observe 7 meltdown.

Huawei unveiled the P10 and bigger P10 Plus on the annual Cell World Congress within the Spanish metropolis of Barcelona on Sunday. They function twin Leica rear digital camera lenses, a 40 % increase in battery life and software program automation enhancements.

Whereas these options are much like these discovered within the firm’s top-of-line Mate 9 smartphone, launched in November, the brand new fashions are anticipated to promote for as a lot as $100 much less per gadget, if Huawei follows its conventional pricing technique.

The corporate has but to reveal the precise worth of the P10 line, which may additionally study customers’ habits and routinely put essentially the most ceaselessly used apps in simple attain.

Samsung withdrew the Galaxy Observe 7 final October after defective batteries led some gadgets to catch hearth, resulting in a lack of client belief, wiping out $5.three billion of working revenue, and permitting Apple’s iPhone to overhaul it in gross sales.

It has not launched new fashions since then and is predicted to reintroduce its flagship S8 telephone in April.

Samsung’s smartphone market share dropped to 17.7 % within the fourth quarter, whereas Apple’s rose to 17.eight %, in keeping with market analysis agency Technique Analytics.

Huawei, which made its identify as a builder of telecom networks and solely entered the telephone market this decade, narrowed the hole, increasing its market share to 10.2 % from eight.1 % within the final quarter of 2015.

Huawei additionally offered a brand new smartwatch, two years after it entered the market. The Watch 2 has a sporty look and targets health customers.

(Reporting by Harro ten Wolde; Modifying by Georgina Prodhan and Elaine Hardcastle)

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