Selecting to Be Semi-Professional: Meet LinkedIn’s International Content material Advertising Chief Who Pictures Rock Legends by Night time


Jason Miller works because the International Content material Advertising Chief at LinkedIn by day, however is considerably of a rock ‘n’ roll photographer by night time. With an in depth portfolio consisting of the likes of Marilyn Manson, Foo Fighters, and KISS, Fstoppers chatted to Miller to get his ideas on working as a semi-pro photographer, and the way he balances his day job along with his ardour for pictures by night time.

Miller is a dwell music photographer with over 12 years earlier expertise working within the music trade. While writing for an area weekly paper in Dallas, he moved to San Francisco, and continued to contribute to the publication. It was right here he was supplied a photograph go for the primary time to cowl a gig with a band by the title of Mötley Crüe. Having by no means tried his hand at pictures earlier than, Miller bought his first DSLR that exact same night time. It was a Nikon D3200 which, though he describes as a “incredible” digital camera, by his personal admission is one that’s “not ideally suited for live performance pictures.” Renting lenses and staying up by means of the night time to analysis dwell pictures on the Web, Miller was unaware this was the start of a brand new obsession. Screwing up his photographs from that gig, he vowed to grasp low gentle pictures.

Since then, a lot has modified. Now armed with a Nikon D810 (and a backup of the Nikon D700), his go-to lenses are the Nikon AF-S 24-70mm f/2.8G and the Nikon AF-S 70-200mm f/2.8G, which he says are all ideally suited for low-light settings. He additionally quotes the Tamron SP 15-30mm f/2.8 for Nikon, and Sigma 15mm f/2.8 fisheye for Nikon as private favorites.

His credit embody among the largest names in rock so, naturally, I needed to decide his mind for any dwell music anecdotes. Miller tells me of a time in a poorly-lit venue the place, a lot to his shock, he ended up capturing considered one of his favourite photographs so far. On the actual second he raised his digital camera, a feminine within the viewers held up an iPhone together with her flash on. Describing the incident as “borrowing her flash,” he says it lit his portrait up fantastically, and is considered one of his most famous footage so far.

I used to be to listen to extra concerning the lifetime of a semi-pro photographer; that’s, somebody who works a full-time place outdoors of the inventive trade, as a substitute selecting to maintain pictures as a passion. Miller tells me that he goals to shoot one gig every week, though typically can’t assist however get entangled in three or 4 in the identical timeframe. He additionally takes half within the Monsters of Rock cruise in Florida, which for people who don’t know, consists of seven fixed days of capturing.

How does Miller juggle main the social content material advertising and marketing staff for LinkedIn with capturing a number of late-night gigs every week, atop his family commitments? “There is no such thing as a stability — you need to simply need it, you need to like it, have a ardour for it,” stated Miller. “If in case you have a ardour, it’ll come naturally. You’ll need to get the work achieved”

Dropping hints about how he has diminished the time taken to get by means of his workload on a faculty night time, Miller laughs as he quotes an outdated saying, “spray and pray,” a time period which references firing off a bunch of pictures and hoping for the very best. Lately, he researches his musical topics beforehand, and often has an thought of the place in his assortment of pictures the very best photographs lie earlier than even importing them to a pc.

As somebody who consciously chooses to stay semi-pro, I queried if Miller would ever think about going full-time. The brief reply? No. He says that his first ardour is music, and the pictures follows. He describes capturing dwell music as “remedy” away from his day job. Of his expertise within the pit, Miller particulars how he “can’t take into consideration something however the digital camera, settings, and who [he’s] capturing.” He continues, “There’s a lot happening round you that you just virtually neglect about the whole lot. Typically I don’t even bear in mind what the [first three] songs have been.”

He additionally thinks it is necessary to have what he describes as a “ardour venture” away from no matter it’s you do professionally. “For those who don’t, I believe there’s a void and it most likely exhibits in the whole lot you do.”

As for any overlap between his job and his ardour, Miller is armed with information about social media and the significance of presenting your self on-line. Many photographers, he says, assemble a portfolio on-line and anticipate it to be sufficient. Working at LinkedIn has taught him translate his expertise into an digital profile, strategically laying out his profile as a way to maximize the methods through which he could be discovered and optimizing his presence; “Sure key phrases, utility triggers, alternative ways of showcasing my work in a singular method.”

Miller believes that being a photographer within the fashionable period is considerably a hybrid position. There’s a brand new sort of photographer rising — one which he calls the “one man band.” A photographer that goes additional than simply taking and importing photographs, however slightly appears to be like for additional methods to advertise their work, resembling writing articles. Referencing the Monsters of Rock cruise, he factors out that as a way to stand out from 30 different dwell music photographers, he writes articles about his experiences and favourite photographs, which he says “provides [him] the additional edge to outrank these people relating to search engine marketing.”

“A whole lot of [concert] photographers are likely to low cost LinkedIn and don’t have a presence or a hyperlink on their portfolio — it’s a missed alternative. Once you search on LinkedIn for a photographer — or Bing or Google — that LinkedIn profile is your key to being on the primary web page,” stated Miller.

See extra of Jason Miller’s work over at his website.

Are you full-time or semi-pro photographer? Are you enthusiastic about pictures however don’t want to pursue it full time? Tell us why under.

All photographs have been used with permission.