Tim Cook dinner Guarantees Apple’s Priorities Nonetheless Embrace Professionals, Hints Promising Updates on Horizon


Skilled customers — particularly these in artistic fields — which have lengthy relied on Macs as Apple’s ever-faithful followers have had a lot to be dissatisfied by in Apple’s newest product releases. The Mac Professional helped alleviate some considerations over Apple’s dedication to skilled customers, however the lack of updates to that line since its launch, the shortage of bigger or extra RAM-crammed MacBook Professionals, and the shortage of iMac updates altogether deliver Apple’s dedication to its most loyal user-base into query. Will Apple CEO Tim Cook dinner’s latest phrases be sufficient to influence macOS lovers to remain the course?

“The Professional space is essential to us,” Cook dinner mentioned throughout a shareholder-meeting Q&A in Cupertino at the moment. In typical Apple vagueness, he continued, “The artistic space is essential to us specifically.”

Whereas these are extremely non-specific feedback about Apple’s product pipeline for the skilled market, Cook dinner gave a extra reassuring assertion following these:

Do not assume one thing we have executed or one thing that we’re doing that is not seen but is a sign that our priorities are elsewhere.”

With Apple now occurring a number of years with out vital updates to its skilled desktops, many could be proper to query the corporate’s targets for skilled merchandise. Nevertheless, Cook dinner’s statements at the moment had been probably the most telling, nonetheless obscure they could nonetheless be and nonetheless little we should still know. Naturally, there appears to be one thing that Apple has executed and maybe one more “one thing” that Apple is doing that merely “is not seen but.”

For the skilled Mac customers on the market, are these feedback sufficient to maintain you going? In case your perspective is a extra affected person one, does this provide you with hope for the close to future, no matter whether or not you had been contemplating a change? Or do you foresee extra unfulfilled guarantees? Tell us your ideas.

[through MacRumors]