Lenovo Backtracks on ‘Moto by Lenovo’ Branding Technique, Places Smartwatches on Maintain


Lenovo announced last year that the corporate was planning to section out the Motorola branding on its gadgets and as an alternative use “Moto by Lenovo” branding going forward. Now, with its new management group, the corporate has reportedly determined to backtrack on its earlier technique to rename and as an alternative give attention to the Motorola branding and proceed the innovation and improvement on Moto Mods. The Moto 360 smartwatch maker has additionally reportedly determined to place plans for a future smartwatch on maintain.

The Chinese language electronics large will use the Motorola branding in addition to the “bat wing” brand on the gadgets in an effort to faucet into the legacy of the model and increase the distribution of its smartphone Moto Z, as per a report by CNET. Motorola Chairman and President Aymar de Lencquesaing told CNET in an interview at MWC 2017 that Lenovo might be transferring to the Motorola branding in all areas however the timing for the transfer might be depending on the respective market.

Curiously, the corporate is reportedly planning to modify from all of its sub-brands together with Zuk in China to re-introduce Motorola branding within the nation. Nonetheless, the change is alleged to be gradual.

Aymar de Lencquesaing instructed CNET that the response to Moto Mods has exceeded firm’s expectations however acknowledged that simply mods will be unable to assist firm win prospects over. Because of this the corporate is planning to deliver its telephones to extra carriers to enhance their availability.

Moto Said to Introduce 12 More Moto Mods This Year

Notably, the corporate has determined to discontinue any plans for a future smartwatch because the variety of offered gadgets was not sufficient to justify the enterprise. “I do not need to be within the enterprise doing a product for the sake of doing a product as a result of we have to do a follow-up,” Lencquesaing instructed Cnet.

Nonetheless, Lencquesaing has clarified that the corporate will proceed to speculate and analysis however shouldn’t be prepared for a brand new product as of now. Contemplating that Google simply launched Android Wear 2.0, it’s an sudden transfer by the Moto 360 smartwatch maker to not introduce a successor wearable.