Indian premium smartphone market soars, OnePlus continues to develop


Throughout Q3 2019, the Indian premium smartphone market reached record-high shipments with the main manufacturers nonetheless being OnePlus, Samsung and Apple.

The value section above INR 30,000 ($493) grew a staggering 66% in comparison with Q3 2018. Counterpoint outlines the early affords forward of the festive season within the nation and the aggressive affords via varied channels to be the primary cause for the superb efficiency.

OnePlus continues to be main with 35% share adopted by Samsung and Apple with 23% and 22% cuts, respectively. OnePlus, nevertheless, grew a powerful 95% YoY because of its OnePlus 7 and 7T-series smartphones. With a wider portfolio, the corporate is ready to provide totally different tiers to its prospects, which, after all, drives the gross sales up.

For the exact same cause Samsung and Apple have been in a position to take a major piece of the pie with their broad choice of fashions – Samsung has two Galaxy Notice10 and three Galaxy S10 fashions and Apple has three new iPhones.

Nonetheless, the highest three manufacturers’ complete share declined from 83% in Q3 2018 right down to 79% in Q3 2019 suggesting that Xiaomi, Asus and Oppo grew even quicker. In spite of everything, 20 new flagships have been launched throughout this quarter.

With all being stated, the Indian premium section continues to be a small fraction of the entire market accounting for simply 5% of the quantity within the nation. Because of this it has room to develop within the coming years and it has an extended strategy to go in comparison with the US the place premium section captures 50% of the quantity and even China with its 22%.