Why Consistency Is Essential to Being a Profitable Photographer


One factor I’m at all times fascinated with is consistency. This goes for each facet of capturing. Does this match my type? Do these photographs circulate collectively? Am I enhancing these photographs precisely the identical each time? Consistency is a crucial a part of images you won’t be contemplating.

Why Is Consistency Essential?

Nicely, quite a lot of causes. Consistency retains individuals concerned in your work. On a macro stage, having a constant type retains individuals coming again for what they like from you. When somebody goes to a Michael Bay film, they’re anticipating a spectacle of motion and explosions. In case you go to a film considering you are going to get Transformers and you find yourself getting La La Land, you is perhaps just a little mad, since you really feel duped. That is why persons are scared to go to M. Night time Shyamalan films: they by no means know if they are going to get Unbreakable or Avatar: The Final Airbender.

On a extra micro stage, it reveals how a lot you care concerning the little particulars, resembling ensuring every picture in a collection has the identical really feel or shade changes and even simply ensuring you do not edit out a pimple in a single picture and never the opposite. Consistency is a big portion of images that nobody talks about.

Consistency Throughout Photograph Choice

Mannequin: Taylor Banner

Have you ever ever seen a film the place a personality out of nowhere does one thing that is not sensible? For me, it was throughout Suicide Squad, the place they’ve these wild introductions for all of the characters concerned, however proper earlier than their helicopter takes off, Katana simply hops on with no earlier point out of her. Do not little points like that simply take you out of the second?

Nicely, take into consideration placing collectively a photograph album for a shopper, particularly the place you are attempting to inform a narrative, like at a marriage. All of the photographs need to circulate collectively. You begin with the element photographs of the venue. Some photographs of the ring, the bride preparing, after which, hastily, there is a picture of the fish in the course of the reception, then it is the primary time the groom is seeing the bride in her gown and he is crying. Is it simply me, or does that fish not belong there? You see what I imply?

Possibly that is just a little too extreme, so let’s strive once more. You are capturing a trend editorial. It is advisable create a sure feel and look in a really restricted quantity of photographs. For example within the eight closing photographs, you choose one the place the mannequin is clearly joking round and making a foolish face. This picture would not match any of the opposite photographs. That one goes to take you out of the second, and that may wreck the expertise and general feeling you have been going for.

What I am attempting to say is consistency in temper and magnificence throughout a shoot issues. You’ll be able to’t begin off the shoot going for a sure type and swap midway. It ruins the continuity and circulate.

Consistency Throughout Retouching

Mannequin: Ritta K. – MUA: Jessie Lynn

This one is extra reduce and dry. If you’re retouching your photographs, you need to be sure that all of them have the identical look as one another. If every picture is meant to be a part of the collection, they need to all have the identical brightness, distinction, shade tones, and blemish elimination. You’ll be able to’t take a pimple off on one picture and maintain it on within the subsequent. You can also’t make one picture appear to be it was shot on movie and the very subsequent one look extra pure with little shade change, particularly whether it is a part of a collection.

If you’re watching a movie that’s meant to appear to be it is within the 70s, you will not see the movie go from that heat classic look to the Batman darkish and blue look, then go to Sin Metropolis black and white. That can take you out of the second, and the director/shade manufacturing group know that. There isn’t any pure circulate to it, and that is crucial. Clearly, films like Again to the Future can swap kinds to vary the feel and appear in the course of the film as they trip via time, as a result of every decade feels totally different.

Consistency in Fashion

Mannequin (Left): Claire VanBeber – Mannequin (Proper): Katie N. – MUA: Jessie Lynn

Having a constant type and physique of labor helps you to inform your purchasers: “that is what I do; that is what you’re going to get from working with me.” When a photographer’s portfolio, seeing a bunch of portraits with totally different kinds or strategies could make purchasers marvel which photographer they are going to be getting for his or her shoot. Are you getting the photographer who shoots gritty black and whites? Or the one who shoots oversaturated headshots? Relies on the section the moon is in.

However actually. It is sort of like going to a restaurant. The primary time you go, it is a Mexican-themed hibachi place. The subsequent, it is a sit-down steak place. Regardless that the restaurant has the identical identify, the menu and meals have modified. You went anticipating one factor, however ended up getting one thing utterly totally different.

And do not take this as me telling you to not take a job or shoot one thing as a result of it would not suit your type. However that does not imply you must put the inventive nudes subsequent to the marriage photographs. They’re two separate kinds with two separate audiences. You do not need one type to detract from one other. It is advisable be considering of this when constructing a portfolio. 

And That is What Is Essential. At all times Take Consistency Into Consideration.

Simply at all times take into account this query: does this make sense? Does this make sense for me to shoot for my portfolio? Does this add to the story, or does it take away from it? Do all these photographs have the identical stage of retouching to them? That is simply to boost the query to you. In case you take a look at your portfolio, do you see the identical stage of high quality, type, and really feel in your work? If not, what are you able to do to repair that?

The extra you retain these questions at the back of your thoughts, the extra you can maintain your self on observe to being constant along with your work! And that could be a helpful software that separates amateurs and professionals.

Mannequin in header is Agnes A. with make-up by Jessie Lynn