Amazon gives ad-supported free music streaming service

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FILE PHOTO: A banner displaying the Amazon Prime Music emblem is seen in Mumbai, India, February 28, 2018. Information/Francis Mascarenhas

(Information) – Amazon.com Inc mentioned on Monday it has launched an ad-supported free model of its music streaming service Amazon Music, taking up rival Spotify Expertise which has almost 140 million customers for its free model.

Amazon gives paid plans for its music service beginning at $9.99 monthly and it’s also a part of its prime bundle. The corporate launched a free model of its music service for Alexa customers on Echo units in September.

Spotify, the world’s hottest music streaming service, additionally gives a “freemium” mannequin that features a free ad-supported model together with a paid ad-free model at $9.99 monthly.

Nonetheless, Apple Inc’s Apple Music gives solely paid subscription service for $9.99 monthly and accounts for almost a fifth of the paid music streaming market, in line with Counterpoint Analysis.

Amazon shares had been up almost zero.5%, whereas these of rival Spotify fell about 5%.

Reporting by Amal S in Bengaluru; Enhancing by Arun Koyyur