Prosus urges Simply Eat shareholders to simply accept its provide, reject Takeaway bid

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FILE PHOTO: The app for Simply Eat is displayed on a smartphone on this posed image in London, Britain, August 5, 2019. Information/Toby Melville/File Photograph

AMSTERDAM (Information) – Dutch know-how firm Prosus NV (PRX.AS) on Wednesday urged shareholders of Britain’s Simply Eat PLC (JE.L) to simply accept its unsolicited four.9 billion pound ($6.three billion) money bid for the corporate by Dec. 10, and spurn an alternate provide as too dangerous.

“We consider that the Takeaway.com provide underestimates the substantial funding required in Simply Eat to recapture market share and enhance efficiency,” Prosus CEO Bob van Dijk mentioned in a press release of the rival proposal.

Takeaway’s all-share provide, which is supported by Simply Eat’s board, at the moment values Simply Eat at round four.7 billion kilos.

Prosus is managed by South Africa’s Naspers (NPNJn.J) Ltd.

Reporting by Toby Sterling; Modifying by Mark Potter