Sella Idea “masters the artwork of curves” with first furnishings assortment


London design studio Sella Concept has launched its first furniture assortment – a sequence of handmade stools that includes curvaceous types impressed by the bathers at Hampstead Heath’s Women’ Pond.

Sella Concept Ladies Pond furniture

The studio headed by Tatjana von Stein and Gayle Noonan has beforehand created bespoke furnishings for a lot of of its inside design initiatives, however the bar stools are its first commercially out there merchandise.

Whereas engaged on initiatives for industrial and home purchasers, together with a bar housed in an east London railway arch and a restaurant with a Mediterranean-inspired material palette, the designers recognized a chance for a flexible stool.

Sella Concept Ladies Pond furniture

“Our motivation surfaced because of a niche out there for a singular and classy bar stool – an merchandise that we have repeatedly struggled to seek out,” defined Noonan.

“We love the concept that a chunk of furnishings can dwell a lifetime in a home. Introducing a Sella piece that has longevity in a house or industrial area is a wonderful thought for us.”

Sella Concept Ladies Pond furniture

Noonan and von Stein are each regulars on the north London bathing pond, and so they designed the sequence of three stools as a tribute to their fellow outside bathers.

Every of the items encompasses a totally different profile produced from hand-turned tulip wooden and completed in a stone composite in a shade the designers mentioned they selected to match “the pond’s jade-green waters”.

“Exploring type, materials and an emotive response was on the forefront of designing these sculptural stools,” added von Stein. “We labored with implausible craftsmen to grasp the difficult artwork of curves, leading to a free-flowing and tactile nature.”

The artisanal means of ending the graceful stone surfaces takes three days to finish. The stools are then topped with a cushion upholstered in a textured wool and cotton bouclé fabric from London-based textile studio Tibor.

The stools had been first exhibited on the Decorex commerce truthful in October and are made to order, permitting Sella Idea to produce on to each home and industrial clients.

Sella Concept Ladies Pond furniture

Noonan and von Stein based Sella Idea in 2016 and have shortly constructed a fame for brand-driven initiatives that incorporate a excessive stage of consideration to sensory particulars.

The studio works on retail and industrial areas, eating places and bars, resorts and members’ golf equipment. Its different initiatives embrace a sophisticated central London co-working space and a colourful, retro-themed restaurant.

Images is by Genevieve Lutkin.