Report: Europe noticed the best development of smartphone gross sales globally in Q3


Friday’s report from Canalys offers an outline of smartphone shipments and market share amongst OEMs, particularly for Europe. Samsung moved essentially the most shipments in Europe this previous quarter with a market share of 30.four%. It grew 26% year-over-year in comparison with the14.eight million from the identical quarter in 2018.

Regardless of the US-Huawei ban, Huawei managed to promote extra units in Q3 (11.6 million) after transferring simply eight.5 million items in Q2. Huawei, nevertheless, noticed no development in Q3 for variety of gross sales, although it nonetheless managed to keep up its second place in market European market share at 23.9%.

Apple ranked third this quarter with 9.eight million items, however gross sales had been four% decrease than they had been in the identical quarter final yr. Xiaomi ranks fourth and noticed 5.5 million shipments in Q3, seeing important development of 73% YoY and resulted in 10.5% market share. Xiaomi’s development is attributed to its aggressive growth in Europe over the previous yr.

Report: Europe saw the highest growth of smartphone sales globally in Q3

HMD World takes the fifth spot promoting zero.9 million items for a market share of simply 1.eight%. Gross sales for HMD slowed by 21% from final yr’s Q3 which noticed 1.2 million items and a pair of.four% market share.

Europe is in a positive place and attracts the eye of many Chines distributors given its channel stability. Operators and open channels kind 47% and 50% respectively by way of go-to-market. This has given the potential to scale and more healthy margins with mid to high-end merchandise. – Mo Jia, Canalys analyst

Jia explains that the European market is nearly evenly break up between gross sales from open channels (i.e. shopping for unlocked telephones at full worth) and gross sales straight from operators (shopping for a smartphone with service via a supplier). That is not like the US, the place a overwhelming majority of gross sales come straight from operators.

Report: Europe saw the highest growth in smartphone sales globally in Q3

with hurting Huawei gross sales, different Chinese language distributors stepped in to attempt to take market share from Huawei. Trying ahead, the fragmented implementation of 5G throughout many operators inside Europe offers OEMs numerous alternative to associate with and promote 5G units. We count on to see an inflow of midrange smartphones with 5G help within the subsequent yr, so the success of every OEM will rely on many elements within the European market.