EBay to promote ticketing unit StubHub for $four.05 billion

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FILE PHOTO: The eBay brand is pictured on a cellphone display screen on this picture illustration in New York, U.S., July 23, 2019. Information/Brendan McDermid/Illustration

(Information) – EBay Inc (EBAY.O) will promote its ticketing unit, StubHub, in an all-cash $four.05 billion deal to ticket reseller Viagogo Ltd, the businesses mentioned on Monday, almost a yr after the ecommerce main got here below stress from activist traders to hive off a few of its companies.

In January, activist traders Elliott Administration Corp and Starboard Worth had urged eBay to promote its ticket gross sales enterprise and eBay Classifieds Group as a part of a plan that would double the corporate’s worth.

Elliott valued StubHub between $three.5 billion and $four.5 billion, whereas eBay Classifieds between $eight billion and $12 billion.

Following the activist traders’ request, eBay made modifications to its board of administrators in March. It introduced a evaluate of its StubHub and eBay Classifieds companies as a part of an settlement with activist traders to avert a proxy contest.

Shares of eBay have been up almost three% at $36.02 in early commerce on Monday.

Elliott Administration declined to touch upon the event, whereas Starboard Worth didn’t instantly reply to Information’ request for a remark.

The deal, which is predicted to shut by the top of the primary quarter of 2020, follows the exit of former Chief Government Officer Devin Wenig in September, following his variations with the corporate’s revamped board.

Goldman Sachs & Co LLC acted as monetary adviser to EBay, whereas Wachtell, Lipton, Rosen & Katz and Quinn Emanuel acted as authorized advisers, in response to the joint assertion by the businesses.

J.P. Morgan is performing as monetary adviser to Viagogo, whereas Skadden, Arps, Slate, Meagher & Flom LLP and Kirkland & Ellis LLP are its authorized advisers.

Reporting by Ambhini Aishwarya in Bengaluru; Enhancing by Maju Samuel and Rashmi Aich