Donttakethisthewrongway reimagines cardboard field as chair


After greater than a yr of prototyping, Savannah studio Donttakethisthewrongway has unveiled its design for a chair that consists of a single cardboard field.

With a purpose to make it stand the check of time, it has been rigorously “over-engineered” to be immune to each put on and water.

“I believe a cardboard field has the potential of being a chair with out making an attempt to,” defined Eric Primo, one a part of the three-man collective which additionally consists of Nick Wargo and Crawford George.

“An unintended chair – possibly not higher however a distinct form of a chair,” he mentioned. “It’s sturdy but gentle, and it’s basically at all times ‘packed’ so transferring or transport it’s fairly straightforward.”

Studio dtttww reimagines cardboard box as "accidental chair"

Turning the cardboard field right into a seating design that might meet the trio’s strict calls for for high quality and sturdiness was a labour intensive course of.

“We made a number of chair prototypes, all with various structural elements. They had been used as chairs for over a yr,” Primo advised Dezeen.

“Throughout that point, they had been opened periodically to examine their inside and exterior put on. We paid shut consideration to how every wore over time and tweaked the design based mostly on what we discovered.”

Studio dtttww reimagines cardboard box as "accidental chair"

The ultimate design takes the type of a easy dice in basic cardboard brown, adorned solely with just a few thrives just like the phrases “this closed field acts as a chair” emblazoned on the aspect, alongside signposting to assist customers discern the underside from the highest.

On the surface, the field reveals little of the days-long manufacturing course of that goes into each piece.

Studio dtttww reimagines cardboard box as "accidental chair"

“Every chair is handmade in our studio and begins as a double corrugated-cardboard-box die minimize, that’s then folded into form,” mentioned Primo.

“Customized scoring instruments assist kind sharp corners and edges earlier than every flap of the field is flattened utilizing a foot curler to permit it to sit down flat and sq. on the bottom,” he continued. “The chair’s backside flaps are then glued with PVA glue and pressed collectively.”

Studio dtttww reimagines cardboard box as "accidental chair"

An inside cardboard grid construction is added for stability and to assist the field maintain its form all through use. Then, the opposite flaps are glued shut earlier than a cushion is glued to the highest, which is particularly engineered to be each snug and immune to denting.

“The cushion consists of three sheets of corrugated cardboard that are laser minimize, flattened with a foot curler and glued individually with wooden glue,” he defined.

“At every stage of the gluing course of, packing containers are clamped for 12 hours and after that they’re sanded and the ft display screen printed together with the opposite graphics.”

The trio tried out numerous water repellent coatings all through the prototyping part and eventually settled on a silicon dioxide spray, which is added because the final step.

Additionally connected to the underside is a transport label, a nod to the position that cardboard packing containers play in all of our lives.

Studio dtttww reimagines cardboard box as "accidental chair"

“On-line buying has drastically modified how we purchase something,” mentioned Primo. “And we felt like if there can be an iconic object to signify on-line shopper tradition, it might be the cardboard field that transports objects from the web to the doorstep.”

“Though it is arduous to know what to anticipate from a product purchased on-line, the cardboard field is sort of constant in kind and efficiency,” he continued.

“By over-engineering it, we needed to speak that there’s a lot of potential within the useful facet to this product quite than it simply being a handy option to transport different merchandise.”

Elsewhere, cardboard has been used to create a flat-packed table, a ceiling light and even an entire restaurant.

Pictures is by Adele Trefry.