Apple held talks so as to add James Bond, stay sports activities to streaming service: WSJ


FILE PHOTO: The Apple brand is proven atop an Apple retailer at a shopping center in La Jolla, California, U.S., December 17, 2019, 2019. Information/Mike Blake

(Information) – Apple Inc (AAPL.O) executives met James Bond franchise-owner MGM Holdings Inc and the collegiate athletic convention Pac-12 earlier this yr as a part of its efforts to spice up the Apple TV service, the Wall Road Journal reported on Thursday.

The tech behemoth’s Apple TV app and TV+ companies had been launched in November at $four.99 per thirty days with 9 authentic applications, marking the iPhone maker’s entry into the crowded streaming TV market.

Apple declined to remark to a request by Information.

The conversations with MGM and the Pac-12 had been preliminary and have but to achieve a sophisticated stage, the WSJ reported, citing individuals accustomed to the matter.

A cope with the Pac-12 can be Apple’s foray into stay sports activities.

Reporting by Shradha Singh in Bengaluru; Enhancing by Maju Samuel