Competitors inquiry casts shadow over Takeaway’s Simply Eat deal


AMSTERDAM (Information) – Dutch meals ordering agency is urgent forward with its 6.2 billion pound takeover of Simply Eat regardless of a shock last-minute setback when the UK competitors authorities mentioned they may probe the deal to create one of many world’s largest meal supply firms.

FILE PHOTO: The app for Simply Eat is displayed on a smartphone on this posed image in London, Britain, August 5, 2019. Information/Toby Melville

Takeaway mentioned on Friday the investigation by Britain’s Competitors and Markets Authority (CMA) would solely delay completion of the takeover till the top of subsequent week.

Relying on preliminary findings, the CMA may determine to launch a proper investigation into whether or not the deal would cut back competitors out there.

Ought to that occur, could possibly be prevented from additional integrating the 2 companies till the investigation is concluded.

The probe is the most recent twist for Takeaway in its try to purchase Simply Eat, which it first introduced in August, and it comes weeks after Takeaway received a months-long bidding battle with rival suitor Prosus.

Takeaway disclosed the probe late on Thursday, including that the regulator could be wanting into whether or not it might have re-entered the UK market with out the present deal in place.

“ confirms that it didn’t have the intention to re-enter the UK market absent the transaction with Simply Eat,” the Dutch firm mentioned, including it might reply to the CMA’s questions and that it was assured of getting a inexperienced mild.

The CMA is already investigating plans by Amazon to steer a 575 million pound funding in rival Deliveroo.

Takeaway shares fell 2.2% to 83.85 euros per share in Amsterdam, whereas Simply Eat shares fell three.7% to 848.2 pence in London.


Takeaway pulled out of the UK market in August 2016 after making losses and struggling to realize vital gross sales quantity. Simply Eat bought its operations within the Benelux to Takeaway the identical month. Monetary particulars weren’t disclosed.

“We don’t anticipate the CMA investigation to forestall the Simply Eat Takeaway mixture, given Takeaway’s lack of UK market presence,” mentioned Citi analysts in a be aware.

“Nonetheless, we anticipate this announcement to lift questions across the potential for in-market consolidation in UK on-line meals supply within the medium-term.”

Investor Cat Rock, which holds three% of Simply Eat shares and 6% of Takeaway shares, slammed the investigation.

“The CMA’s investigation appears to attract a false equivalence between’s merger with Simply Eat and Amazon’s funding in Deliveroo,” Managing Parter Alex Captain mentioned in an announcement.

“Amazon has a big UK enterprise with hundreds of thousands of consumers that it may leverage to re-enter the UK on-line meals supply market and improve competitors. has no such UK presence, buyer base, or model identify. It’s patently absurd to check with Amazon when evaluating the outlook for future competitors.”

Simply Eat describes itself as Britain’s “main” meals supply firm, with 385 million kilos in UK income in 2018. Simply Eat estimates the general British marketplace for meals takeaway and meals supply mixed at 16 billion kilos yearly.

Main rivals embrace London-based Deliveroo, and Uber Eats, neither of which publishes gross sales knowledge for the UK. mentioned on Friday that 90.2% of Simply Eat shareholders have tendered shares to its takeover provide, and that the corporate will start a squeeze-out course of to amass the remaining.

It now expects Simply Eat-Takeaway shares to start buying and selling on Feb. three. The primary deadline for feedback on the CMA inquiry is nonetheless not till Feb. 6.

Analyst Neil Wilson of mentioned the CMA probe choice was exhausting to know. On the one hand “I can not see how this deal received’t be accepted,” he mentioned, noting that European regulators have already accepted it.

Nonetheless “the concern amongst shareholders is that if the CMA has taken the large step to do that now, it means enterprise, in any other case it might have let it go.” ($1 = zero.7608 kilos)

Reporting by Toby Sterling; Enhancing by Jan Harvey and Keith Weir